Annual Appeal
National Trust of Australia (Vic)
National Trust of Australia (Vic)
For the National Trust of Victoria Annual Appeal, branding needed to be positive, vibrant and contemporary, reflecting a conscious effort to shift away from the National Trust's "stuffy old buildings" image.
Photographic imagery played a big part, selected images needed to be people-focused and reflect the diverse range of National Trust properties, programs and campaigns.
A mainly print-based campaign, the brand was applied to flyers, postcards and die-cut hearts. Flyers were mailed to 9000+ National Trust members and other material was displayed at National Trust properties and retail outlets.
