Brand application for Pentridge Prison Tours
for National Trust of Australia (Vic)
In 2023 National Trust Victoria started running tours through the iconic170+ year-old Pentridge Prison. 
A contemporary and fit-for-purpose branding suite was created externally. I applied it across printed and digital media. Directional and interpretive signage was placed throughout the cellblocks, the ticketing / information centre and Pentridge precinct shopping centre. I also designed ads for OoH displays throughout Melbourne and ads for RRR's website, as well as marketing material and interpretive signage for exhibitions at Warders Upstairs gallery, using the new branding. 
A map of the Pentridge precinct for visitors also needed to be created. 
Prisonbreak Explorer
An on-site children's interactive activity called Prisonbreak Explorer was launched in conjunction with the tours, which involves children finding clues to solve a mystery in the cellblocks. Branding was applied to an activity booklet, poster, postcard and an OoH digital display ad. It loosely references existing PPT branding, but needed more colour and jazz, less grey and grown-up. 
The program was very well received over the school holidays, demanding continuous reprints of the booklet. 
Back to Top